Is online shopping just a cyclical blip?

The Guardian article, “Store closures, fewer options… Are there any lasting changes? , discusses a variety of changes that have long spread to consumer preferences and behaviors.

Much of what we once bought in brick and mortar stores can now be purchased online. Preferences that were limited to specific ages before 2020 are now more prevalent in the general population.

There was a big change in the first month of the spread, with the first shutdown preventing many from leaving. At that time, it provided many stable e-commerce growth experiences for more than ten years. Over the past decade, e-commerce has grown from 5.6% to 16%. In the first two months after the spread was reported, online shopping increased by 27% of all retail sales. Non-essential stores were closed and going to the mansion was considered very dangerous. I remember seeing buyers wearing masks, gloves and face masks as if they had been captured in chemical warfare. And when I got home, I washed everything I bought. We now know that many of these measures do not make sense and that disease transmission from the site is minimal.

What if the way you shop changes week at a time? Simply put, many of these changes are starting to take hold and become behavioral. Recently, online shopping has become an event where you have to plan for delivery times, and has recently become a thing of the past when you spend a lot of time at home. In a few months, messengers have become an integral part of our daily life. As a result, Nordic Paper changed most of its production lines from A4 paper to corrugated cardboard packaging.

Companies that can take advantage of e-commerce have grown in value. Over the past 18 months, Amazon has generated sales of up to $ 10,000 per second, and profits have increased 220% as it opens stores across Europe and the United States, almost the double its workforce. Large retailers such as Spain's Inditex, which owns the Zara-style highway, continued the process of store closures that had started before the spread, but quickly turned their calculations to black thanks to the growth in the business. electronic. How long do these behaviors last? Although many consumers want the restrictions removed so that they can put products back on the market as in the past, the reality is that more and more consumers continue to use it as an alternative to many products. When sales start in December and early January, it will be clear how much the world has changed and whether the changes have accelerated or if it was just a forced change.


Deserted stores, less choice … has shopping changed for ever?” 


the spread of the virus via surfaces is marginal

 those changes ingrain themselves and become habits.

 home deliveries

 $10,000 per second

profits soaring by 220%

a process of closing physical stores

quickly managed to bring its numbers into the black