It's a busy shopping holiday, but shoppers are still worried of the impact of omicron


The second hiatus is in full swing due to the aftermath of COVID-19. Due to lingering consumer concerns about the disease, the holiday shopping season 2021 will be different from last year, including 2020. US consumers are better prepared to deal with contamination issues that are bigger than the year. last and the options available are better known. .

However, things do not return to "normal". According to a survey by our company, 63% of customers are still concerned about direct purchase and 46% are concerned about delivery delays due to product issues. These include in-store health and safety measures and “Muy Online, Pickup Curbside” (BOPAC) and “Buy Online, Pickup Curbside” (BOPAC).

As the holiday season approaches, retailers need to use modern technology to enhance their shopping experience and keep customers safe even while shopping.

When and how Americans buy

Buyers started shopping earlier this year amid concerns about delivery delays and rising prices. Shipping delays, delivery issues and other issues after 2020 should not be taken lightly. Concerns about delays and rising prices this holiday season are unlikely to go away as global commodity prices affect the 2021 holiday season.

Despite the continuing security concerns affecting Covid-19 in the US region, more buyers are attending the Black Friday sale this year than in 2020 personally. Additionally, Super Saturday was considered non-existent, despite many Americans going on vacation. Purchases before this year. Buyers have taken action and will continue to ensure everyone in the family has an open gift on Christmas morning.

Even if they choose to shop, consumers are returning to physical stores this holiday season, with 47% of respondents expressing an urge to shop on their own. Online shopping is still popular, but it has now regained its pre-spread value. At the same time, store sales increased in the second quarter of this year, indicating that buyers could easily return to the market.

Our research also shows that continuous communication can contribute to the preference of BOPIS / BOPAC options. With more exchanges, consumers are more likely to shop in-store or pick up their orders on business days than at other times of the week. Only 20% of consumers said they would most likely use BOPIS on weekends (Friday-Sunday), while 36% said it was a working day (Monday-Thursday).

Inspection is important to identify the maximum buying time which will be different from last year. Retailers with the BOPIS / BOPAC options will want to improve their operations to ensure that products are delivered on time, in a quality manner, to the right customers. To accomplish this, retailers can track inventory as they move by monitoring the importance of product quality inventory. This information can help businesses make it easier to order, operate and operate a store.

Improve customer confidence through digital exchanges

It's important to remember that as convenience in stores increases, so do warnings. KPMG Holiday Research shows that traditional retailers need to pay special attention to health and safety to make sure customers feel comfortable going to stores. Restrictions such as occupancy restrictions, the need for masks and thermometers can help customers feel more confident in the market. It makes sense for vendors to address security concerns directly before they have a reason to do so. Our company's research shows that buyers want to research gift ideas or touch up items before purchasing. This means that customers do not have to come back to the market after two years. Instead, they look for past experiences that they can't access online.

However, retailers shouldn't take this for granted. Instead, you can use it as an opportunity to:

• Remind consumers of the joy of going to the store.

• Improved operations using modern equipment.

• Access to specialized digital exchanges.

Using valuable information can be a good start. Examining your specialty store, employees, and archives can help you improve your in-store experience on every level. Getting started with any of these services can be difficult, but retailers can start using current technology, like cameras and sensors. Those unsure of where to start should consider testing the knowledge and technology to provide advice on how to get the most out of it based on your assessment and use your data to generate income.

Research data can track traffic, identify ground inconsistencies, help retailers follow nearby directions, and improve customer mobility. browse the store during peak hours. Stores looking to meet people during the holidays and beyond need to think deeply about how to ensure the safety and comfort of their customers and employees. The above methods can help retailers decide on the best steps to complete their digital transformation.

Always new

Things are slowly but surely looking the same, but the changes were caused by Covid-19 due to the virus threat and the already changing consumers appear to be there. Any changes in the retail market will be observed this year due to the threat of disease. Some are just new hobbies after nearly two years of new purchases. Others are due to changes in local businesses through transmission, and retailers have little energy to change them.

US brick-and-mortar stores have the power to adapt to consumer demand this year. They can play an important health and safety role in ensuring the comfort of their customers, improving BOPIS / BOPAC options, adapting to new customer preferences and using existing technology to support these changes. This will allow retailers to stay ahead of consumer preferences during the 2021 holiday season and beyond.